Willy Arcilla

Brand Doctor

With over 25 years of experience across the Asia-Pacific region, Willy Arcilla's expertise in strengthening struggling companies and brands has long been proven credible, hence the nickname The Marketing Doctor or The Brand Doctor. Being raised in a family of doctors, his approach is deeply rooted in his medical knowledge, where he applies healing principles to diagnose and treat business challenges.

His career includes crucial roles in US Fortune 500 companies such as Procter & Gamble Philippines, SC Johnson & Son Indonesia, the Coca-Cola Company China, and Top 1000 Philippine conglomerates like San Miguel Corporation and Universal Robina Corporation. After his corporate career, he has been providing training and consultancy services for Philippine companies and MSMEs to help them succeed in the competitive global marketplace.

He’s a certified mentor under Go Negosyo and the DTI Kapatid Mentor Me Program, as well as an ASEAN mentor. His credibility also extends to his influential role as a faculty member at the Ateneo Graduate School of Business and his national consultancy work for the Department of Trade and Industry.

With undeniable capabilities and contributions to the field, he has earned a prestigious Agora Award for Marketing Excellence in the Asia-Pacific region from the Philippine Marketing Association.